About Me

dani austin nyx cosmetics


Dani Austin is an online personality and influencer popularized through Instagram and YouTube. In a world full of constant pressure and unattainable standards, Dani set out on a mission to be real on the internet. Dani has collaborated with some of the top Fortune 100 brands including being a long-term creator for Olay, Southwest Airlines, Ebay, Nordstrom, Downy and more. Her focus began in the beauty space but has transitioned to lifestyle over the past couple of years. Currently Dani is focused on building brands bigger than herself. In January 2018 she launched The Sassy Club, which is a mobile app and social network for when other social media is not enough. The member-only club connects like-minded women in friendship online and offline to live an empowered life in over 65 different U.S. cities. Through her online content and her businesses, Dani is passionate about helping women find their #sassyside.


Her focus began in the beauty space but has transitioned to lifestyle over the past couple of years. Her and her husband are now heavily invested in their lifestyle content and launching new businesses together. Currently they are focused on building The Sassy Club which is a social network that allows females to live an empowered life, while you connect with other women online and offline across the U.S., and find confidence through the Lord. The Sassy Club is currently launched in 52 cities across the U.S. and continuing to expand.

Like the sister you never had, Dani Austin is breathing fresh life into the blogging world one relatable post at a time. Her goal is simple: transparency and authenticity on the Internet. In a world full of constant pressure, unattainable standards, and seemingly perfect lives, Dani set out on a mission to bring accessible and engaging content that women can identify with.

Focusing on fashion, lifestyle and travel, her blog, social media outlets, and YouTube channel are a direct representation of her personality and values. Loved for her honesty and humor, Dani has garnered a following from women of all ages who appreciate and admire her stand against the portrayal of perfection online.

In 2018, Dani launched The Sassy Club, which focuses on building confidence, living authentically, and empowering females around the world.

Follow Dani through life’s adventures at @DaniAustin on Instagram, and take a peek into everyday moments that women everywhere can relate to. She’s the best friend, the sister, the confidante who makes every day just a little bit brighter.

Let’s work together!

Email hello@daniaustin.com for business collaborations. View my previous brand collaborations!

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  • Ayobami
    November 8, 2015 at 1:42 am

    I really like the layout of your blog and i also did mine my self like you did but im still not satisfied. and do you have any tips for photgraphy

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    January 14, 2017 at 5:58 pm

    I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

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    January 15, 2017 at 8:43 am

    Yay google is my world beater aided me to find this great internet site! .

  • Maria Van Ewyk
    January 25, 2017 at 12:13 pm

    I recently started following you on instagram, and now your blog and youtube. You are very inspirational and I love watching your videos! Very relatable and you have amazing style! Can’t wait to see more!

  • mandi lebbos
    January 31, 2017 at 7:22 pm

    Hi Dani

    we would love to send you products and email you if you can kindly provide your email address x

  • Mike Hopper
    May 9, 2017 at 6:53 pm

    Hi there.

    Mike Hopper here and I am a publicist with Sony Pictures. We would love to start including you with info and fun having to do with our films that may have a fashion/style connection. We have a current film coming up title ROUGH NIGHT with Scarlett Johansson, Kate McKinnon, Jillian Bell, Ilana Glazer and Zoe Kravitz.

    Sony Pictures is putting together a fun press drop around Mother’s Day for the new film ROUGH NIGHT, and I thought of you. I would love to include you in this if you are interested. I just need to get a physical address from you so I can overnight the goodies to you for May 12th delivery.

    Let me know, and thanks. Happy to answer any questions you may have.

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    November 5, 2017 at 5:28 am

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  • Claire
    November 15, 2017 at 6:52 pm

    followed you on insta and now your youtube and blog! love you so much!

  • Hannah
    November 22, 2017 at 11:08 pm

    Love your blog so so much!!!

  • Cassie
    November 24, 2017 at 1:55 pm

    I love following you on Instagram! You are so real and such an inspiring person. Love your retainer talk so much!

    • Claudia
      November 26, 2020 at 3:48 pm

      Hey. What’s your height?

  • April
    November 27, 2017 at 5:12 pm

    I love following your blog. As a girl who only had an older brother, I find myself late to the stylish/ beauty game. Thankfully I found your instagram and am constantly looking at it while I shop for ideas!

    Thank you!

  • Erin harding
    December 6, 2017 at 6:58 am


  • Hailey Crawford
    December 11, 2017 at 1:40 am

    Let your light shine sweet girl! Love following along with your journey and especially love hearing how God is working through you along the way.

  • Bridget
    January 2, 2018 at 8:18 pm

    Hi Dani – Do you have a good suggestion on a devotional that you like? I’m looking for one to get my year started!

  • renee
    May 21, 2018 at 2:09 am

    How tall are you?

  • renee
    May 21, 2018 at 2:10 am

    Hi Dani,
    How are tall are you?

  • Stephen Austin
    February 3, 2020 at 10:20 am

    I’ve always followed you because we both have the same last name and I’m also from Dallas. Maybe we are related , who knows? Anyway, I think you are cute and do lots of good stuff with your mission to make young women like yourself more beautiful. I’m also active on social media and have a YouTube channel. Right now I’m having fun on TikTok. by the way, I’m 81 years old

  • Meghan Amorim
    March 20, 2020 at 2:34 am

    Hi Dani!

    It’s @theblushingbrushes, I painted Hazel & Lola and would love to send you the original painting if you could message me your address on instagram @theblushingbrushes or email it to me! amorimmeghan@gmail.com
    LOVE YA 💕

    • Dani Austin
      March 20, 2020 at 6:09 pm

      Thank you, it was so beautiful!

  • Fuck you
    December 13, 2020 at 5:00 pm