Dani Austin is an online personality and influencer popularized through Instagram and YouTube. In a world full of constant pressure and unattainable standards, Dani set out on a mission to be real on the internet. Dani has collaborated with some of the top Fortune 100 brands including being a long-term creator for Olay, Southwest Airlines, Ebay, Nordstrom, Downy and more. Her focus began in the beauty space but has transitioned to lifestyle over the past couple of years. Currently Dani is focused on building brands bigger than herself. In January 2018 she launched The Sassy Club, which is a mobile app and social network for when other social media is not enough. The member-only club connects like-minded women in friendship online and offline to live an empowered life in over 65 different U.S. cities. Through her online content and her businesses, Dani is passionate about helping women find their #sassyside.
Her focus began in the beauty space but has transitioned to lifestyle over the past couple of years. Her and her husband are now heavily invested in their lifestyle content and launching new businesses together. Currently they are focused on building The Sassy Club which is a social network that allows females to live an empowered life, while you connect with other women online and offline across the U.S., and find confidence through the Lord. The Sassy Club is currently launched in 52 cities across the U.S. and continuing to expand.
Like the sister you never had, Dani Austin is breathing fresh life into the blogging world one relatable post at a time. Her goal is simple: transparency and authenticity on the Internet. In a world full of constant pressure, unattainable standards, and seemingly perfect lives, Dani set out on a mission to bring accessible and engaging content that women can identify with.
Focusing on fashion, lifestyle and travel, her blog, social media outlets, and YouTube channel are a direct representation of her personality and values. Loved for her honesty and humor, Dani has garnered a following from women of all ages who appreciate and admire her stand against the portrayal of perfection online.
In 2018, Dani launched The Sassy Club, which focuses on building confidence, living authentically, and empowering females around the world.
Follow Dani through life’s adventures at @DaniAustin on Instagram, and take a peek into everyday moments that women everywhere can relate to. She’s the best friend, the sister, the confidante who makes every day just a little bit brighter.
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