So ya wanna be a full time fashion blogger? Great! When I first started years ago I didn’t expect to be in the place I am today (#grateful), and lemme tell ya, I’ve learned a TON since first launching my blog (and still learning everyday!). Being a blogger and having your own brand is not always easy, but it can be fun and rewarding if you set out on the correct path and follow the tips below that I’ve used to create a successful blog as my full time job.
Step 1: Plan, plan, plan
As much as it seems like you could just start a blog on a whim and go with the flow, being a full time blogger is a BUSINESS. It takes a lot of planning, strategizing, and vision to manage and maintain a blog—trust me, I KNOW.
First things first, you gotta figure out how you’re gonna bring in some cash. If blogging is going to be your job, you need to find a revenue stream. Check out affiliate marketing and brand deals as a way to get paid to promote a product. This is also a cool way to get free swag (holla!).
It’s worth your time to invest in some social media consulting to figure out how to manage all of your platforms and accounts. The goal is a cohesive look across all channels, so your brand is consistent and readers will easily identify you.
Step 2: Show me da moolah
Did you read step #1? The money thing is a big deal, so guess what…it gets its own Step here too. Another way that you can start bringing in some dough is through ad revenue. You know those cute pics you see in the margins of websites, highlighting the latest maxi dress or must-have shoe? When readers click on those ads, the site owner get a small payment. So if it’s your site, imagine how easy it would be to generate some income just by the ads that sit on your page. (And who doesn’t love EASY?).
If you’ve branded yourself well, perhaps you’ve created products that revolve around your blog and brand. Time to sell that merch! Selling digital products is another cool way to bring in some cash.
Look into being a spokesperson or influencer for a brand that you LOVE. Influencers are HOT, HOT, HOT right now, and companies are itching to get their products in the hands of millennials with a high web presence.
Step 3: Be realistic, peeps
These are all great ideas, right? (Of course, they are…would this #Sassy sister lead you astray?). But blogging as a job also requires some realism. For instance, the odds of you waking up tomorrow and being the next big thing are slim….BUT….anyone can be the next big thing with hard work and time. So be kind to yoself. Remember that blogging is 24/7 especially when you first start out. Keep at it and DON’T GIVE UP.
My #1 tip for staying focused with my eye on da prize is following a consistent schedule. Growth may be slow, but every follower you get is one more than you had yesterday! A great way to get your name out there is by cross promoting other brands and blogs. Bloggers love to help each other out, so share da love!
Step 4: Plan B is a must
Until you get your feet under you, a second (or third, LOL) stream of income is necessary. When I first started blogging I was selling jewelry under my bed, and on sites like Poshmark and Ebay. (Shout out to anyone who has followed me long enough to remember Keely D Accessories!). I also ran the social media for a tech company and ran a website for jewelry designer.
Having a steady paycheck is pretty crucial, so figure out what you’re good at, what you enjoy, and find a way to make some side cash while you are building your blog.
Check out more of my blogging advice. I’d love to know what other questions y’all have about making the transition to blogging full time, leave a question for me in the comments below!