Dieter Rams famously stated, “Good design is as little design as possible”. Many attempt this philosophy by trying to simplify and go back to the basics, but end up on the border of boring. There’s a rare type of basic that is anything but simple and furthest from conventional. The differentiation is for the design to be basic, but for it’s beholder to be perceived as anything but. Spire the Label’s minimal and clean aesthetic allows the unconventional and original details, structure, and form to speak for itself. There is a fine line between basic and boring, and Spire walks it well.

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