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How To Start Your Online Boutique

atlanta apparel market dani austin

WAYF Plaid Blazer (XS) // Free People White Turtleneck Bodysuit (XS) // Majorelle Khaki Ruffle Skirt (XS) // Marc Fisher LTD Black Leather Booties // Rebecca Minkoff Black Quilted Love Bag // Nadri Black Hoop Earrings


How To Start Your Online Boutique

Have y’all ever wanted to start your own boutique?? I have never been soooo inspired to start my own after visiting @atlantaapparel and falling in love with the new trends coming next season! Beyond the major brands you see on shelves, there are so many hustling and talented sassy mamas building their dreams out here!! I had the chance to meet many of you sassy business ladies hustling to reach their goals and to be honest, I’ve never felt more honored to connect with such inspiring ladies. I was truly so encouraged and fueled by you guys.

If you aren’t familiar with the Atlanta Apparel Market, let me fill you in! There are wholesale markets, like ATLM, across the nation that house showrooms of all of your favorite designers. I found all of my favorites from Quay Australia sunglasses to Black Halo! This is where your favorite retailers/boutiques go to find the latest brands and trends to stock their stores with. MINDBLOWN.

To shop at the market, you have to be a wholesale buyer (so if you’re shopping for your boutique, you’re good, but you have to present the right info to get inside. More deets below!)

Sharing how to start your online boutique and upcoming trends this season below!

wayf blazer outfit fall 2018

WAYF Plaid Blazer (XS) // Free People White Turtleneck Bodysuit (XS) // Majorelle Khaki Ruffle Skirt (XS) // Marc Fisher LTD Black Leather Booties // Rebecca Minkoff Black Quilted Love Bag // Nadri Black Hoop Earrings


How To Start Your Online Boutique


So you’ve decided to start a boutique, WOOHOO. I am so excited for you for pursuing your passion, not a lot of people get this far. I wanna help you keep going!! Because the market is not open to the general public, you will have to make some pretty big commitments to truly start down this path! I did it several years ago when I registered for “Dani Austin LLC,” it’s really not that bad so don’t let the legality scare you away!


You will need a copy of your state sales & use tax permit with appropriate SIC or NAICS codes to share with the Market so they can verify you as a wholesale buyer to shop the showrooms.


Once you have all your business info set up, you can register as a buyer at the Market. More info here to register to enter as a buyer!


white sweater dress outfit

House of Harlow Fringe Sweater Dress (XS) *size up because it can be a lil see through, would recommend wearing Spanx* //


But this trip is allll about fashion for yo girl.  Time to spot the upcoming trends for next season and share all of my favorite finds and showrooms. These are the trends to look out for:

FLORALS. Everyone is loving bold prints these days.



MIDI SKIRTS. Style your oversized sweater with a midi skirt for a layered, chic look by tying together with a waist belt and some sneaks or booties!


It is so incredible to watch ideas unfold into reality because of hard work and persistence. If you have a dream don’t wait until Monday to start working on it!! (I’m working on finalizing all the details for my tax number and business this morning!!) US LADIEZ GOTTA WERK!!  Y’all can truly do anything you want to do and we are all here to support each other.  Leaving Atlanta inspired by my #atlantapparel experience and with new ideas in my head.

Do you own a boutique? Link it in the comments below so we can support each other!


cute outfits 2018 house of harlow white dress

Huge thank you to Atlanta Apparel Market for hosting me for this event!

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  • Reply
    October 25, 2018 at 5:54 pm

    I own Calico’s Boutique and have so much fun with it!

  • Reply
    October 25, 2018 at 6:12 pm

    Love your post! I owne 5th & Franklin Boutique based in NC. Our website is

    Hope to welcome you to the boutique world soon! You go sassy girl! 💗

  • Reply
    Renee Elise
    October 25, 2018 at 10:21 pm

    Hi Dani,
    I am so sad I missed you at Atlanta Apparel Market last week! I was there finishing up my fall/winter buying and also started placing orders for Spring/Summer 2019 for my boutique, Boutique Elise. There were so many cute things to choose from at market this time. Hope you had fun even though market can be a little overwhelming at first! Here’s a link to my website and the boutiques instagram page, and @shopboutiqueelise

  • Reply
    Morgan Lewis
    October 26, 2018 at 10:22 pm

    Just starting up and looking for products to buy and sell! Exciting but scary! I can’t wait for it to all start. I loved the Atlanta Market when we went this summer.

  • Reply
    October 27, 2018 at 3:35 am 🛍

    Love this post! It is SO fun to do something you’ve either always wanted to do or something that you just jumped into. Whether it’s starting a business or making a small change in your daily routine. Take the leap, it’ll be worth it!! 🤩💘

  • Reply
    Lola Nicole
    October 30, 2018 at 1:09 am

    This is so awesome. I’m considering relocating to Georgia and this was a big help for when I’m ready to have my boutique up and running. Thanks Doll!

  • Reply
    November 22, 2018 at 6:04 pm

    I have a degree in fashion and am an assistant buyer with a department store, and have always wanted to BMOB – be my own boss/buyer and have my own boutique – I’ve had the name picked out for a few years now, but honestly I was kind of hoping this post would provide more information – like how much capital you need to start with and how to build/design your own boutique site, etc…

  • Reply
    Grace Mayer
    December 10, 2018 at 11:09 pm

    My friend and I own Chloe Elle Boutique! You can check it out at!

    We just started it about a month and a half ago and we’re in Minnesota!
    If you have any tips or tricks of the trade I would love to hear from you!!
    I love all of your instagram posts and how you’re so down to earth! You’re really inspiring!

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